Bright Ideas

New Toy Tops the TOADY Award for Worst Toy of the Year

December 10, 2013

Natural Start

 
Just one day after the Campaign for a Commercial Free Childhood announced the winner of its worst-toy-of-the-year competition--the iPotty--a new, even more questionable toy has come on the market. 
 
The Campaign for a Commercial Free Childhood is taking this toy release seriously:
 
The Fisher-Price Newborn-to-Toddler Apptivity™ Seat for iPad® device is a bouncy seat for an infant—with a place for an iPad directly above the baby’s face, blocking his or her view of the rest of the world. Babies are literally a captive audience. 
 
Please take a moment and visit http://org.salsalabs.com/o/621/p/dia/action3/common/public/?action_KEY=14741 to tell Fisher-Price to pull the plug immediately on this terrible product.
 
The Apptivity Seat is the ultimate electronic baby sitter. Because screens can be mesmerizing and babies are strapped down and “safely" restrained, it encourages parents to leave infants all alone with an iPad. To make matters worse, Fisher-Price is marketing the Apptivity Seat—and claiming it’s educational—for newborns. Parents are encouraged to download “early learning apps” that claim to “introduce baby to letters, numbers and more.” There’s no evidence that babies benefit from screen time and some evidence that it might be harmful. That’s why the American Academy of Pediatrics discourages any screen time for children under two. 
 
Click here to connect wtih the Campaign for a Commercial-Free Childhood's action page to tell Fisher-Price that you don't think iPad bouncy seats are right for babies. 
 
And for more from CCFC on this issue, click here.

Tags:

toys

babies

Comments

kelvinross replied on

Its a very interesting thing for the parents and the baby. There are many type of competition arrange by many organizers for the children and they select the winner in the last, so worst baby toy competition also a interesting thing for the parents. Here many type of baby see each other and they also play sometime with the other child. <a href="http://www.babysteals.com.au/">deal steal</a>

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